Fire Consultancy Specialists
How We Help Them
Fire Consultancy Specialists came to us looking to build out both a website and a digital marketing strategy for their new business which launched in November 2021.
We took on FCS as a full service client providing the full range of our digital marketing strategies and services. These included branding and logo development, hosting, building out the new website, content strategy and marketing, social media management, and Google Ads.
About This Project
The founders of FCS came to us looking for help in developing, launching, and marketing the business online.
This started with in-depth discussion about company names, available domain names, brand and logo design and development. Once these were settled, we moved on to understanding the services they provided, the sectors they worked in and in-depth keyword research and analysis. From this we designed and mapped out the initial build and structure of their website to maximise the SEO opportunities.
Prior to launch, we started working on the SEO strategy for the business, creating Facebook, LinkedIn, Google My Business and Bing Place accounts. We created a content marketing strategy, mapping out the blog creation for 2022, social media calendar and content.
Once the SEO strategy had been put in place, we analysed the search ranking, indentified the most high value keywords that were not currently ranking and developed a Google & Bing paid ads campaigns to target them.