As we explored with the client the services they provide and did the due diligence in terms of the keyword analysis and ranking, we decided on a slightly different strategy.

The keywords that their services related to were extremely competitive, and the amount of work required to rank in Google for them was significant (actually it was huge!).

After further discussion, we found that most of their new business came via referrals, so a new website was more about refreshing their image and providing a more professional and authoritative look rather than a specific Google ranking.

However, there were a few keywords and phrases that they did want to show for. Therefore we designed and built out a Google Ads campaign to target these and ensure visibility on Google Search.