OUR EXPERTISE

Display Ads

OUR SERVICES

What Is Google Display Ads

The Google Display Network has over 2 million websites and Google claims it covers 90% of all Internet users.

Google Display Ads, as the name suggests, are graphical ads that are shown to users as they browse the internet. These are the images that you see on lots of websites – there are various ways of targeting users, which we’ll explain in more detail below.

We’ll also include Gmail ads, which are ads that show up when you open a Gmail account and can be very effective for certain industries. They can be targeted in the same way as Display Ads.

OUR SERVICES

What Is Google Display Ads

The Google Display Network has over 2 million websites and Google claims it covers 90% of all Internet users.

Google Display Ads, as the name suggests, are graphical ads that are shown to users as they browse the internet. These are the images that you see on lots of websites – there are various ways of targeting users, which we’ll explain in more detail below.

We’ll also include Gmail ads, which are ads that show up when you open a Gmail account and can be very effective for certain industries. They can be targeted in the same way as Display Ads.

DISPLAY ADS

Targeting Strategies

Interests

Google understand what people are interested in and look at around the internet. From this, Google builds up “interests” – it’s actually a bit more technical and involves a few more aspects but let’s keep it simple. From these interests, we can build up a profile of people that are likely to be interested in your product or services.

Google Search Terms

One very effective way of targeting customers on the Display Network and Gmail is to use what they have already searched for on Google Search. Similar to Search ads, we’ll build a list of highly targeted search terms (keywords,) plus factor in an additional list of keywords to exclude (negative keywords).

Specific Websites

We can build and implement a list of specific websites that you want to target. It might be a competitor’s site, or it might be a site that caters to your target market, such as visits to a blog or discussion board. Once the list is built, the ads are only shown to those people, allowing a highly targeted campaign.

Remarketing

Remarketing aka retargeting targets people who have already been on your website but have not converted or bought something. You can see much more detail on how remarketing works by clicking here.

Exclusions

Aside from thinking about what people you want to include, it’s also important to focus on those that you don’t want. We can exclude sites that contain sensitive content like sex, bad language, conflict, etc. Clients may also want to exclude websites flagged as adult or gambling. We can also make sure the ads are only shown at the top of websites, increasing their effectiveness and reducing costs.

Precision Targeting

We go beyond targeting the right people and excluding the sites where you don’t want your ads to show. We’ll also optimise to further ensure precision targeting. Location, Day of the Week, Time of the Day, Age, Mobile vs Desktop, Gender, and Income Levels are all available to be tweaked to make your campaign more effective and come as standard in all our campaigns.