Facebook & Instagram Ads

What are Facebook & Instagram Ads? (The simple guide).

We’ve all heard about Facebook, and most of us have a Facebook account, but it’s still worth remembering the reach and size of Facebook.

Worldwide, there are over 2.45 billion monthly active users (MAU) as of September 2019.

Approximately 44.86 million residents of the United Kingdom used Facebook in the United Kingdom as of December 2019.

These ads do vary significantly from Google Ads. We tend to think of Facebook ads as reaching more passive potential customers.  They’re scrolling through their feed, rather than actively searching for a product or service. This means the ads have to be highly targeted with the right message and most importantly eye catching.

There’s a huge range of ways to target, we might not be Cambridge Analytica, but we’ll zero in on the people that matter.

The Three Types of Audience

Core Audiences

Define an audience based on criteria such as age, interests, geography and more.

Custom Audiences

Get back in touch with people who have engaged with your business, online or off. Basically to remarketing.

Looklike Audience

Reach new people whose interests are similar to those of your best customers.

Core Audiences

We define the core audience so it’s highly targeted and relevant to your product, service and industry.


From a country to a suburb, we’ll hone in on what works for you.


Choose to include people who are connected to your Facebook Page or event, or exclude them to find new audiences.


We’ll target your ads based on consumer behaviours like prior purchases and device usage.


We can target a whole range of demographic data based on age, gender, education, job title and so much more. 


We’ll add interests and hobbies of the customers you want to target – from yoga, organic foods to action films.

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Don't Just Take Our Word for It.

Highly recommended. These guys reduced my cost per lead by 50% saving me $'000s of dollars. 

Simon Gilbert

Owner, Bali Scuba

"The guys at Purple Tiger are great and I'd recommend them to anyone looking for an Adwords campaign. What really impressed me was how much time they took to understand our business needs and objectives, and then built a campaign to deliver it"

Jon Mercer

Director, Leonard Curtis Business Solutions Group

We weren't sure whether Google Ads would work for our industry, but Purple Tiger talked us through how it could work and then delivered a campaign that was profitable in the first month. Thanks!

Eleanor Spensley

Marketing Manager, Spiroflow

We already had a Google Ads campaign, but were not sure if it was optimal. After only a few hours of consultancy from Purple Tiger, we saw a big lift in both the number of inquiries and a reduction in the cost.


Marketing Manager, Kyushu Journeys

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