Google Search Ads
OUR SERVICES
What Is Google Search Ads?
Google Search Ads allows you to get to the top of Google Search immediately. You only pay when someone clicks on your ads – hence the Pay Per Click (PPC) expression.
It works by targeting certain words or phrases relating to your business.
It’s a great way to get ahead and boost your online presence. But if you don’t understand the process, it can be a costly mistake.
You’ve probably noticed those search results with the “ad” by them. If you haven’t, take a closer look next time you search Google.
As a start, you might want to do a Google search using keywords relating to your industry to see what competitors are targeting and what their messages are. Don’t worry if you don’t have time, we can do that for you.
OUR SERVICES
What Is Google Search Ads?
Google Search Ads allows you to get to the top of Google Search immediately. You only pay when someone clicks on your ads – hence the Pay Per Click (PPC) expression.
It works by targeting certain words or phrases relating to your business.
It’s a great way to get ahead and boost your online presence. But if you don’t understand the process, it can be a costly mistake.
You’ve probably noticed those search results with the “ad” by them. If you haven’t, take a closer look next time you search Google.
As a start, you might want to do a Google search using keywords relating to your industry to see what competitors are targeting and what their messages are. Don’t worry if you don’t have time, we can do that for you.
WHAT WE DO
Our 3 steps approach to success
Highly Targeted
When doing Google Search Ads, you need to target the right keywords. This means figuring out which ones generate clicks, and more importantly, those that generate conversions.
There’s also a lot more to the process than keywords. You need to consider location, times of the day, day of the week, gender, mobile or desktop users, age, income, and combinations of all the above.
Lastly, let’s not forget negative keywords, the ones you don’t want to appear for – “free” is a good start, and there are over 100 keywords we look at adding as negatives at the start of every campaign.
Engaging Ad Copy
Once we’ve got our highly targeted audience in mind, we want to show engaging and relevant Ad Copy. These are the messages that make the right people click on the ad.
This is the step where we spend time understanding your business to find out what makes your visitors convert. Is it price, quality, shipping, reputation, safety, novelty, etc?
We’ll also use extensions so that your ads will maximise the space on the Search Engine Page.
High Converting Landing Pages
So we’ve found the right people, engaged them via the ads, and now we send them to the website. The page they land on needs to be relevant to what they searched and thought of when they clicked on the ad. This step is crucial as this is where things can go wrong.
We can help you adjust your website for this purpose. If necessary, we will work with you to make specific landing pages in order to further increase the likelihood of conversions.
This final step is often overlooked by many in the Digital Marketing Industry. It isn’t with Purple Tiger Digital.
What’s Included In Our Management?
– Optimised Campaign & Ad Group Set-Up
– Keyword Research
– Negative Keyword Management
– Keyword Bidding & Daily Adjustments
– A/B Split Testing Of Ad Copies
– Extension Creation & Optimisation
– Budget Management
– Dedicated PPC Manager
– Continuous & Daily Optimisation
– Bidding adjustments by:
– Device
– Location
– Time
– Gender
– Age
– Income
– Monthly Reporting
– Landing Page Analysis
What’s Included In Our Management?
– Optimised Campaign & Ad Group Set-Up
– Keyword Research
– Negative Keyword Management
– Keyword Bidding & Daily Adjustments
– A/B Split Testing Of Ad Copies
– Extension Creation & Optimisation
– Budget Management
– Dedicated PPC Manager
– Continuous & Daily Optimisation
– Bidding adjustments by:
– Device
– Location
– Time
– Gender
– Age
– Income
– Monthly Reporting
– Landing Page Analysis