Remarketing Ads
OUR SERVICES
What is Remarketing?
(The simple guide)
Remarketing (aka retargeting) is the way of serving targeted ads to people who have already visited or taken action on your website.
For example, on e-commerce sites, you can target people who have abandoned the shopping cart.
Remarketing works by using cookies and pixels for Facebook. Don’t worry we can set these up for you. All you will need is to set up Google Analytics. Don’t have this yet? It comes as standard with all our agreements.
There are several ways you can remarket to people with display ads, Facebook, Google Search, and YouTube.
OUR SERVICES
What is Remarketing?
(The simple guide)
Remarketing (aka retargeting) is the way of serving targeted ads to people who have already visited or taken action on your website.
For example, on e-commerce sites, you can target people who have abandoned the shopping cart.
Remarketing works by using cookies and pixels for Facebook. Don’t worry we can set these up for you. All you will need is to set up Google Analytics. Don’t have this yet? It comes as standard with all our agreements.
There are several ways you can remarket to people with display ads, Facebook, Google Search, and YouTube.
Display Ads
This works by using Images that are then shown to previous visitors of your site. The Google Display network contains over 2 million websites and covers 90% of the Internet. We’re sure you have noticed how some graphic ads, seem to follow you around the internet? Well, this is the Google Display Ads. We’ve got a team of highly qualified designers ready to work with you on creating engaging on-brand display ads.
Another effective option is to retarget people on Facebook. It works similar to Display Ads, in that an Ad is shown to previous visitors when they browse Facebook. On top of using engaging graphics, you also get to add text and messaging. Maybe you want to add a discount to abandoned carts? You’ll need what is called a Facebook Pixel on your website – just a small piece of code – some professional graphics and the right messaging. We’ve got you covered on all these.
Google Search
Often an overlooked option on remarketing is the Google Search Option. Depending on where someone is in the buying funnel, this relates to how many times someone might search Google for your product. They might have visited your site previously but have not been at a stage to convert. This is where Google Search Remarketing comes into play. For example, you might want to increase the bidding on people who have already visited your site, send a different message, or give those abandoned cart visitors a discount or incentive to buy now.
YouTube
If you’ve got some catchy videos and a Youtube Channel, then another option is to retarget using YouTube. YouTube tends to be about brand awareness, developing your Brand Identity, and remarketing to them whilst people browse and watch YouTube. It helps to keep your brand and products at the forefront of people’s minds.