What are YouTube Ads? (The simple guide)
YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.) It has over 2 Billion logged in monthly users, it represents a huge opportunity for advertisers, if done correctly.
We’re sure you’ve all watched YouTube, and at some point and have seen the ads appear either before or during a video.
You’ll need some cool videos and a YouTube channel (we can set this up) for the ads to fire.
The targeting is similar to Display Ads with some significant differences
Google understand what people are interested and what type of videos they watch on YouTube.
From this Google builds up “interests” – it’s actually a bit more technical and involves a few more aspects but let’s keep it simple.
From these interests, we can build up a profile of people that are likely to be interested in your product or services.
Google Search Terms
One very effective way of targeting customers on the Display Network and Gmail is to use what they have already searched for on Google Search.
In a similar way to Search ads, we’ll build a list of highly targeted search terms (keywords), and include an additional list of keywords that we’ll exclude.
We can target specific YouTube channels that are relevant to your business and products.
Remarketing AKA retargeting, targets people whom have already been on your website but have not converted or bought something.
You can see much more detail on how remarketing works by clicking here
As well as thinking about what you want to include, it’s also important to focus on what you don’t want.
So we exclude sites that contain senstive content like sex, bad language, conflict etc.
We can also make sure the ads not shown on Live streaming channels, or where the YouTube video is embedded on another site.
As well as targeting the right people and exlcuding the sites where you don’t want you Ads to show, we’ll also optimise to further ensure precision targeting.
Location, Day of the Week, Time of the Day, Age, Mobile vrs Desktop, Gender & Income Levels are all available to be tweaked to make your campaign more effective and come as standard in all our campaigns.
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We already had a Google Ads campaign, but were not sure if it was optimal. After only a few hours of consultancy from Purple Tiger, we saw a big lift in both the number of inquiries and a reduction in the cost.